Email Opt-In Legal Language
The best way to create a mailing list of people for whom you implicitly have permission to send emails is to integrate your customer database with your email marketing tool. One thing to note is that a form that asks for your email address in a form field is not enough to get explicit consent, but a disabled checkbox that the visitor must click on themselves is acceptable. See the sample form below. Be specific. You must clearly specify the type of email to which the user consents. Another interesting example of a signup form can be seen above from TechCrunch. They allowed their subscribers to choose the topic of the newsletter they want to receive. This is a great way to let your followers choose the content topics that really interest them.
Subscribers may not be required to pay a fee, provide information other than their email address and unsubscribe preferences, or take steps other than sending a reply email message or visiting a single Internet website to opt out of receiving future emails from a sender. The sender must comply with the unsubscribe request within 10 days. The opt-in consent model requires a user to take positive action before they can receive marketing emails. Alternatively, the opt-out consent model provides for users to sign up to receive marketing emails by default and require action from the user to opt out of receiving such emails. Business emails have the same information disclosure requirements as physical business letters. Companies registered or operating in the EU are required to provide their company data for any electronic business communication sent by their organisation. Business email messages sent by a company must include the following: In accordance with the Privacy and Electronic Communications (EC Directive) Regulations 2003, the recipients of your emails must have logged in (whether by explicit or implicit opt-in), and you must allow them to unsubscribe at any time. The disturbing and not unexpected result is the silent opt-in, (2) and (3) captures much more permission than if the direction is reversed in (1) and (4).